There exists a communicative media and publicity requirement for political actors to frame their ideological stance and existence through caricatures and simplistic narratives. Framing the conceptual framework and ideological depth of a political message in terms which are readily understood and immediately accessible to a broad audience then becomes an essentially repetitive and linear narrative-making process. Whether or not sufficient aptitude and intelligence exist to develop complex strategy and sophisticated initiatives to support those simple narratives, slogans and idioms is largely a moot point. The attainment of political power is the sole end of pure political gamesmanship and the possession of appropriate aptitude or competency perhaps long ago became a secondary consideration. In a world of sparkling, incessant digital narrative-construction it might be inevitable that it is the simple messages and narratives, the great banners of superficiality which rise to the top. That these populist narratives should so very often contain or valourise an implicit ignorance is merely a consequence of the nature of the information ecosystem within which they exist. The selective pressures in an information economy of extreme over-supply entail an abundance of successful simple, semantically unproblematic narratives. It also appears that such simplistic narratives are more often emblematic of misanthropic motifs and idioms; this benefits, for instance, the far-right and various flavours of xenophobe and not least in that controversy and conflict are in many ways more easily captured in simple terms than are considered, well-thought ideological and political positions.