There is a unique and binding property of emotional life that is quite poorly captured by neuroscientific reductionism to organic chemistry, to pure blind mechanism. While it might be true that we can correlate emotional experience with chemical and electrical facts, it is also true that beyond quite limited chemical or behavioural influence, these facts do not assist any individual one of us as much as they provide energy and momentum to the self-propagating information system that is science and corporate medicine. Nietzsche once wrote that knowledge of metaphysical reality is likely to be about as useful to us as knowledge of the chemical composition of water would be to a boatman facing a storm. Knowledge of the neural correlates of emotion is really very similar. We live them before we know them. It is an existential problem.