To live a life forever chasing the ineffable dragons of manufactured experience and superficial self-expression…

I wonder if it should really be any surprise that the actual lived experience of life should so often reveal itself as unfulfilling and discontinuous when considered within the context of the proliferating commercial narratives in which we find ourselves so deeply embedded. The value and utility of an experience, mediated as it necessarily is by popular cultural narratives and consensus assumptions concerning the nature of social and psychological self-hood, is always already comparative and relative to the various symbolic references of affluence and its associated provisional happiness. The received message is of a good life as being that experience and aspirational goal defined in these external cultural and commercial references, templates and archetypes of success and fulfilment. This remains as an utterly disingenuous falsehood: this experiential and self perfection is only ever in terms of someone else’s advertising and commercial requirements. Commerce and economics is clearly an important and generative aspect of culture but the instruction as to the limits of any associated personal fulfilment derived from economic self-expression is a dimension of education which is conspicuous by its absence.

A manufactured emptiness masquerading as fulfilment.

To live a life forever chasing the ineffable dragons of manufactured experience and superficial self-expression, in itself not necessarily an entirely unworthy or wasted endeavour, displaces the existential awareness until some later date; some point of catharsis or personal revelation in which the rank futility and emptiness of accumulating wealth and personal possessions is finally laid bare and unadulterated before us. This is a central question of contemporary human being; the fact that the axioms of this message question the logic, core assumptions and predominant value-systems of the culture from which it has emerged indicates it is a truth which is unlikely to find fertile soil in which to propagate. This is expected.

Commercial culture and the hypnotic narcosis of consumption.

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