It is curious that while the conceptual sophistication underlying any particular technology or suite of technologies may be relatively simple (approximating to a rudimentary ontological algebra of concepts, components and entities within any network-facilitated communications system), the scope and reach or influence of that elementary tool-set can be profound. The complex web of logically recombinatory possibilities represented here by participant opportunity to generate fairly straightforward user-created channels and networks of influence indicates (or suggests) an implicit systems-bias towards such self-assembling, emergent social and sub-cultural, technologically-facilitated sub-systems.
Such self-organising cultural and communications-system architectures tend to rapidly capitalise upon and exploit these technical vectors or opportunities when they appear. It indicates something of a “free-floating” cultural or logical and conceptual evolutionary domain, an ongoing selection test of convergent and reflexively cross-fertilising psychological (i.e. existential) self-interests and technical methods. The encapsulating corporate “wrapper” of such a self-propagating and potentially disruptive emergence (consider for instance the “Arab Spring”) indicates a similar logical presence and relationship as does a “host” operating system to a “virtual machine” of social and cultural process. If relatively simple technological concepts can exhibit or cultivate such non-linear social, cultural, economic and political consequences – then a valuable area of commercial or academic interest and investigation must be the logic, theory and system dynamics of such processes.