Fakes fly further and faster than facts because truth is not and never was the ground state of communication. Truth is IN language but it is not OF language: indeterminacy regarding semantics and truth is a primary method of linguistic system self-propagation.
We should, perhaps, focus less on rubrics of culturally and psychologically self-validating (as aspirationally) teleological closure, more on a living art of constructive ambiguity, generative discontinuity and all corollary strategic metamorphosis. This is a theoretically fundamental and foundationally axiomatic question of choosing to “be wrong”, in just the right ways…