Complexity is a lot smarter than we are - all of our ratiobal interdictions into behavioural and sociological problems tend to amplify by displacement those problems.
The entropy of difference provides discrete patterns of information and thought with the energy, complexity and momentum they require to self-propagate.
Corporate power in the technology domain is a complex cartography but it is not indecipherable. It takes intelligence and subtlety to address the problem of autonomously self-propagating information systems that have grown too large, too fast and in all of this speed and runaway self-replication represent something of an atavistic return to a state of accelerated reproduction which in cells occurs in (or as) cancer.
There is no "best" idea, there are only "better" ones.
A logic of self-organisation, information-pattern replication and complexity appears at every inflection of discovery to reveal itself as some kind of explanatory "master key".
Cultural and cognitive information systems (and the individuals they inhabit) are implicitly oriented towards the systemic self-replication of patterned complexity.
Life is notoriously difficult to pin down and unambiguously define.
Selfies are memes and memes are cultural selfies through which a logic and self-replication of the question of individual or cultural self-identity reproduces itself.
Self-propagating linguistic methods, full of culturally recursive sound and fury; signifying nothing...
We are the hosts...
Explanation from within the notional bounds of any holistic systems theory at some level of abstraction must always represent an iterative sub-component and subject of its own process of introspective and explanatory or conceptual self-inspection...