All media is social media. (It’s long past time to tear that bandaid off.)
The degree to which the media consumers can engage with and influence that media has certainly undergone some dramatic revisions in recent years but at heart this all remains a social communications system.
It is also worth acknowledging that, while the displacement and offset of active engagement to influence and shape these communications systems has undergone significant metamorphosis, the essence is a communications network
While classical firms centralised political control and ideological influence have rapidly dissipated in the digitally networked world, media consumers become much more susceptible to extensive surveillance and misinformational propaganda.
Remember – you never simply in a traffic jam, you are the traffic jam. We are all trapped inside this tesseract.
Image: stable diffusion.