There is a significant degree of strategic complexity and regulatory chaos regarding engagements with, and navigation of, the generative turn as it applies to both cultural experience and organisational technology.
It is a tectonic shift (and entropic drift) at the scale of a self-accelerating systemic revolution in communication invoked and sustained by the arrival of Johannes Gutenberg’s printing press in 15th Century Europe.
Potentially less obvious is that organisational and regulatory responses to technical artefacts are themselves generative of the uncertainty and confusion they are subsequently tasked to disambiguate. These systems produce the turbulence that they depend upon and we ourselves become the transmission medium for this signal.
Strategic uncertainty and regulatory ambiguity are not simply consequences of this technology, they are causal factors in its ongoing presence, utility and attributed value. It is precisely the stochastic futures and indeterminate trajectories of generative technology that makes it so valuable, so useful and so endlessly problematic.
Your mileage may vary, but the generalised uncertainties regarding response, regulation and operationalisation of these technologies always and already drive opportunity and cost. We come to acquire critical dependencies on communications artefacts and systems that themselves inflate the uncertainties we seek to solve with them.
Daedelus Kite 