Superficiality is a function of acceleration. The mainstream flow of technological complexity is such that not only is it quite possible to exist, survive and (indeed) thrive while doing little more than juggling labels, names, references and (other) abbreviations – this is the constitutive default mode of contemporary psychological and cultural experience.
Complexity and comprehension always exists as effectively stored “elsewhere” and as this distributed logical encoding mechanism has proven itself as a most efficient and effective heuristic for the functional self-propagation of the Global information-processing system, we are all quite naturally oriented towards and swept up by this process.
Deep thinking has become something of an act of rebellion in a world that values it less at every iteration of spiralling acceleration, every branch of referential complexity. Existence without comprehension has become the Zeitgeist.