We are all (under one specific kind of analysis) simply products of one sort or another. The output of processes, cultural practices and normative existential, economic or otherwise socially-constructed and (shared) commercial imperatives. We are all really just being forced through a filter (of perception – of adopted or attributed value generation), a meat-grinder which produces tokens and measurements of symbolic, cultural and psychological value.
The free act might be purely (at least superficially and as measured or perceived among many other things) to reassemble those components and assemblages of meaning and value in an act of self-assertion which allows you to become both the product of your own activity and for your own consumption.
Be your own product.