
The “wisdom of crowds” is, beyond the statistical phenomenon of mischievously accurate prediction, rarely approximate to any kind of wisdom whatsoever. Swept away in swells of emotional passion, people rarely notice that in seeking belonging and a salve or treatment for the irreducible existential uncertainties or emotional insecurities of life, they actually, wilfully surrender their own self-identity at precisely the moment they believe themselves to be so powerfully asserting it.