Narratives Matter

Viewed in gestalt – cultural artefacts, entities and systems generate positive (and negative) feedback loops as a generative discontinuity of communication system self-reference that produces the semiotic and meme-effervescing environment in which their own symbolic sustainability and intelligible continuity remains possible. Given sufficient time and enough degrees of freedom, cultural (and technological) communication systems quite naturally generate environments that sustain those systems, agnostic of context or application.

An unexpected takeaway: biomimicry is powerful but we often fail to acknowledge that all biomimetic aspirations are members of the set as fact that we ourselves and all the hyper-extended cognition of culture, communication and technology are (relatively sophisticated) instances of biological complexity. There are unrecognised lessons in everyday things.

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