
Swimming against the stream and powerful tides of conventional thought and behavioural orthodoxy is the only way to ever do anything of enduring value or significance in life.
It is also the hardest life to live.
Authenticity and sincerity or conscientious adherence to your own values will cost you more in suffering and hardship than simply acquiescing to the tribal will ever could but it will also provide you with a framework and template for obtaining personal meaning and purpose in life.