The essence of an authoritarian political theory of control is one of identifying, generating or a fabricating difference by and through which subjectivities and identities can be manipulated through the recursive shaping of a self-validating insecurity.
This is also why empire building becomes dependent upon a fear that eventually consumes and destroys itself. It is an introspective spiral of fragile insecurity, masked as strength as assertion and projection outwards upon an Other and the world. It is also the essence of (a) psychological pathology.
These things are not chosen, they themselves autonomously choose and we and all our simple desires and aspirations are on the menu.
It is a direct measure of their success that the limited cognitive aptitude that human beings possess deceives them into thinking they are in control.