In a world that has deeply and intractably commercialised the concept and experience of individuality, the very last thing actually required of us is to be different. We are sorted and we voluntarily self-sort into labels and categories, compressing ourselves into neat, data-ready boxes that serve as containers for self-managed subscription into vast machines of technocratic wealth.
Yes, we are all individuals. But as soon as you start playing the game of owning, possessing, controlling or leveraging that subjectivity, you discover that you really don’t belong to yourself at all.
That’s the game.
Daedelus Kite 