Social Media: Insouciance or Anxiety ?

So… if everything you write and read on social media is wide open to influence and manipulation; and, if no matter how smart you think you are – a constant looming presence is the fact that subtle algorithmic perception filters are, in reality, constantly chipping away at (and variously shaping) your cherished subjectivity and your aspirationally self-validating ideological beliefs; that everything you value and share online is really just another feature and facet of social media identity farming (nota bene: why farm people when they quite happily, enthusiastically, farm themselves for you); should you feel terminally paranoid or just freely submit to the form in which personality, subjectivity and psychological identity currently express themselves in an age of distributed networks and their associated information systems ?