This particular (pictured, from Marketwatch) titular puff of media fluff is both: a completely vacuous waste of screen (and in teleological consequence: brain) real estate in genuflection to a vast commercial technology Empire; and, a fascinating instance of the many ways in which the referential systems of language and meaning perennially and autonomously dissect their own narratives, structures and idioms to construct sentential entities out of an inconsequential vacuum of actual facts or relevance. Self-propagating linguistic methods, full of culturally recursive sound and fury; signifying nothing.