Fakes fly further and faster than facts…

The thing about lies and falsehoods or fakes and the aggregate self-deception of contemporary technologically-mediated information landscapes is that we generally fail to acknowledge that communication has never been primarily about truth. Communication serves first and foremost as a primary mechanism and transmission medium in and as which information systems optimally self-propagate and, as fakes fly further and faster than facts, they are bound to replicate more successfully. It’s really not that difficult to understand but you do have to excise human psychology and enlightened self-interest from the central, ascendant vantage point to be able to see it all for what it really is. Even when people wilfully seek to deceive others, they are only really recreating the conditions by which this whole labyrinthine information system reproduces itself – both through and as us all.

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