Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
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the gap is the product
Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
Employment in an algorithmic era is no longer organised primarily around the value of work, nor even around the value of a worker, but around the value of a legible, searchable, and continuously reprocessable jobseeker. The centre of gravity has shifted. What matters most is not stable placement but sustained circulation through platforms, filters, rankings, […]
Redemption, like freedom, is not of self. It is from self.