Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
the gap is the product
Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
Cognitive bandwidth becomes cultural destiny because the carrying capacity of technologically mediated communication systems exceeds the carrying capacity of the biological minds living inside them.
Across many countries, the current wave of populism looks like a political shift. It is, but it is also something deeper: a change in how communication systems select and stabilise meaning. Large, networked media environments now operate at high speed, uneven timing, and massive scale. In those conditions, not every idea travels equally. Some forms—short, […]
Ludwig Wittgenstein argued that the limits of language are the limits of the world, not as metaphor but as structural fact: what cannot be said cannot be thought in any stable form. Bertrand Russell pursued logical atomism to anchor meaning in precise correspondence, seeking a syntax that could mirror reality without residue. Charles Sanders Peirce […]