Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
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the gap is the product
Tag: media theory
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Language as Limit
Ludwig Wittgenstein argued that the limits of language are the limits of the world, not as metaphor but as structural fact: what cannot be said cannot be thought in any stable form. Bertrand Russell pursued logical atomism to anchor meaning in precise correspondence, seeking a syntax that could mirror reality without residue. Charles Sanders Peirce […]
