Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
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the gap is the product
Tag: commodification
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The Human Condition
Psychoanalysis begins with a joke that only works because it fails: the patient arrives burdened with paranoia, anxiety, and unhappiness, and the doctor replies that this is simply the human condition. (Cure denied.) The moment this is understood, the structure collapses. The consulting room becomes a mirror, not a remedy, and what it reflects is […]
Daedelus Kite 