A system can become so effective at measuring, managing, and reproducing its own internal assumptions that it gradually loses the ability to perceive the external reality those assumptions were originally created to address.
Technology at scale preferentially industrialises the parts of human nature that are easiest to measure, repeat, monetise, automate, and weaponise. Those parts are rarely our best ones.
The internet did not die; it was embalmed alive, taught to imitate its own pulse, and released back into the world as an infinite machine for converting human meaning into synthetic residue.
The deeper question of our historical moment concerns whether large-scale communication systems can remain sustainably coherent while continuously generating the uncertainty upon which their own operation depends.
Advertising sells illuminated absence, incentivising us to pursue idealised selves that remain permanently, profitably out of reach.
Wealth is not virtue; it is often merely the moment at which exploitation, inheritance, appetite, spectacle, and institutional obedience acquire sufficient polish that the public begins misunderstanding aggregate power as sufficient proxy for strategic wisdom and true moral virtue.
A technologically-mediated civilisation has built planetary systems of prediction and control around biological reflexes still calibrated for tribe, threat, status, and symbolic belonging.
It took me a long time and much exasperation to recognise and acknowledge that the first rule of communication systems theory club is: do not tell people about the theory. Not because the theory is secret. Because the theory is ineffective as information. People are not waiting for a better model of the system that […]
In post-industrial Western societies, relationships increasingly pass through technological and transactional systems before they pass directly between people. Friendship, intimacy, courtship, status, belonging: much of social life now moves through screens, platforms, metrics, services, and algorithmic surfaces. Distance has collapsed. Presence has become persistent. The modern person can remain linked to hundreds, even thousands, of […]
Social media platforms are usually described as communication technologies, but their deeper operational logic is closer to behavioural recurrence management. They do not optimise for resolution, understanding, repair, or psychological settlement. They optimise for continued return. That means the platform is not primarily designed to complete the user’s need, but to make the user come […]
Cognitive bandwidth becomes cultural destiny because the carrying capacity of technologically mediated communication systems exceeds the carrying capacity of the biological minds living inside them.
Language does not contain the world; the world contains language, yet impoverished meaning becomes machinery, mythology, and moral fact precisely when language behaves as though its crude categories contain reality itself.
